The onboarding gap is where clients are lost
The first two weeks after an athlete joins your program are the highest-risk period for drop-off. They're figuring out the app, running their first sessions, adjusting to your coaching style. If you're not present during that window, they disengage before the program has time to work.
Automations make you present without requiring you to be.
How sequences work
A sequence is a series of messages sent automatically to an athlete over a defined period. You configure:
The trigger. What event starts the sequence?
- Invitation sent (the moment you invite an athlete to join)
- Account created (the moment they activate their ZON account)
- Manual trigger (you fire the sequence manually from their profile)
The steps. Each step is a message with a delay:
- Day 0: welcome message with app setup tips
- Day 3: check-in on first session experience
- Day 7: program context and what to expect in week 2
- Day 14: readiness check and first feedback request
The content. Each message is personalized with the athlete's name and can reference their current program.
Magic templates
ZON ships with pre-built sequence templates for the most common coaching scenarios:
- Essential onboarding — guide new athletes through their first two weeks
- Program kickoff — context and motivation for the start of a new block
- Re-engagement — bring back athletes who've gone quiet
Deploy a template in one click, customize the messages to match your voice, and activate. The sequence runs from that point without any further action from you.
The automation log
Every message sent by a sequence is logged with the timestamp, the athlete it was sent to, and the delivery status. You can see at a glance which athletes are currently inside which sequence and at which step.
If you want to override and send a manual message mid-sequence, the conversation thread picks up seamlessly.
Scale your coaching without burning out
At 5 clients, manual follow-up is manageable. At 20, it becomes a part-time job. Automations handle the repeatable communication work so your active coaching time goes to the decisions that actually require you.
Available on ZON Web. Automations included in all coach plans. Unlimited sequences and steps.